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Monday, May 20, 2013

Basic Terms of Search Engine Optimization


This is the place where you can find the all the seo abbreviations, terms

SEO- Search Engine Optimization. It is process of improving the visibility of websites in search engines

Search Engine- It is a software that is designed to search for information on world wide web.
Ex; Google, Yahoo, Bing. Dogpile,Yandex  etc

SERP : Search Engine Result Pages. Results displayed on search engines for particular query.

Sitemap- A list of pages that are available on the site to users and search engines. It can be HTML or XML documents

Redirections- It is a process of transferring one url to a different url. There are 2 main  kinds of redirection in seo, 301 and 302

301 Redirection- It is a permanent redirection.This is mainly used when as change of address,where total link juice is passed to redirected url.

302 Redirection- It is a temporary redirection and it does not pass link juice to the redirected url.

Page Rank- It is a measure used by Google to determine the popularity of a page.

Robots.txt- It is a file that contains information about which pages of a website need to be crawled and which pages are to be avoided.

Meta description- This is small piece of information that helps search engines to describe data on webpages.It is used to display snippets in search engine results

Dynamic URL- Urls that contain special characters are called as dynamic urls. These urls are not so seo friendly urls.

Static URLs- These are constant urls and they do not change depending upon the data from remote database

Keyword Density- It is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

Keyword Stuffing- It is one of black hat technique. It is technique of stuffing the webpage with keywords in order to rank top in search engines

Cloaking-This is one of unethical way to rank in search engines also refereed to as black hat techniques. It is practice of presenting different content to users and search engines.

Basics Of Search Engine Optimization


SEO stands for search engine optimization. It is a process which helps search engines find and rank your site higher in search engine results. It is a process of getting free and organic traffic to your websites through search engines. There are lot of factors that search engine considers in order to rank for a website. Every Search engine has their own algorithm, on which they consider which site is most relevant to user query. So, there are lots of factors that you need to particular about while launching a website and make sure you meet certain guidelines. In order to rank top in search engine the first and foremost thing should be you launch a search engine friendly website. SEO is nothing but finding ways to increase your site appearance in web, which generally means drive more traffic to your site.
Basic Tips for search engine optimization
  • Keywords, keywords, keywords- This plays a vital role for a website to be ranked in search engine. So be careful while selecting keywords for your site. Target the right keywords for your business.
  • Search Engine Friendly Urls- Make sure that your urls are search engine friendly by naming them with clear keywords. See that your urls are easy to understand and remember.
  • Avoid Flash- Do not use Flash-based site navigation tools and stay away from creating content text that is in image form
  • Build upon the structure-Set up your website correctly from the day one in order for information to be easily accessible, for users as well as for search engines provide information
  • Content- This is the important factor. Content is king. When writing a content make sure you are using your targeting keywords in it. Always provide quality content and do not try to spam search engines with duplicate content.
  • Sitemap- This can be XML or HTML sitemaps. XML sitemap are created for search engines, this will help search engine to crawl your site easily. HTML sitemap are provided for users to discover pages easily
  • Robots.txt-The robots.txt is a text file that tells search engines to exclude certain webpages from indexing.
  • Enable Social Media Sharing: Enable as many social media sharing options on your website as you can. Install buttons for all the major social sites (Facebook, Twitter, and LinkedIn) and others on every important page of your website.
I hope you like this Post. Leave a comment if you have any other suggestion about SEO

Tuesday, May 14, 2013

Keep Waiting Next Generation of Penguin Update Is just Few Away

I hope you all are aware of Google Updates like penguin, panda. These updates are mainly to improve the functionality of Google Search Engine and provide better results. Google’s Web Spam fighter matt cutts have always been trying to improve the results and trying his better to provide quality and relevant links to users depending upon user requirement. May be normal people using Google does not know much about this updates, but people in SEO field are well aware of this kind of updates. Let me explain to those who are not aware of it, Google panda update is nothing but a filter that stops the poor quality content sites from working their way to rank in Google top search results.